My group worked together to build a brand identity for a fictional app called Cultivate. The mission and purpose of this company is to create community connection by creating an app where gardening mentors (generally older people) would support those looking to learn how to grow plants (generally younger people). This connection would support and strengthen communities, and help improve the mental health of all involved. Having two primary target markets, we focused a lot on accessibility and functionality that was simple and also effective. It was an incredibly rewarding project experience!
