My father, Kirk Dahlke died in an automobile accident abruptly on the first day of my junior year at Boise State University. To honor his memory, members of the community have helped fund a scholarship for athletes in his name. The brand identity is one that is evolving, and will continue to be refined as I have more time to dedicate to it. Currently the inspiration is drawn from old wrestling gear, and a letter logo adapted from a design done by someone in the American Falls community and worn on athletic jerseys and gear in the seasons immediately following his passing.